Insights
Practical insights on AI automation, operational efficiency, and scaling B2B service businesses.
AI Adoption Risk: How to Prevent Skill Erosion
AI tools can quietly erode your team's skills if adoption isn't managed well. Learn how to keep humans sharp while using AI effectively.
How to Build a Marketing Intelligence System with AI
Learn how to build an AI marketing intelligence system that discovers content ideas, writes drafts, generates images, and tracks performance automatically.
Why Security Is the Real AI Adoption Bottleneck
Most AI adoption stalls on security concerns, not cost or talent. Learn how to address data privacy, GDPR, and AI security for business the right way.
How to Build a Multi-Channel Outreach System for B2B
Most B2B outreach breaks down because of missed follow-ups and outdated CRMs, not bad messaging. Here is how automation fixes the system behind it.
I Built Profitable AI Systems: What Worked and What Failed
After building dozens of AI systems for B2B service businesses, here are the patterns that generate real ROI and the mistakes that waste your budget.
Why Workflows Feel Different in the AI Era
AI workflows don't just automate steps. They handle exceptions, adapt to context, and improve over time. Here's what that means for your operations.
Agentic vs Traditional Workflow Automation
Traditional workflow automation is rigid. Pure AI agents are unreliable. Agentic workflows combine deterministic execution with AI reasoning for results that hold up.
Is AI Finally Built for Small Businesses?
AI used to demand enterprise budgets and IT teams. That's changed. Here's what's different now and how to tell if it's right for your business.
90% of Businesses Don't Use AI. That's the Opportunity.
90% of US businesses still don't use AI in production. The gap between capability and deployment is where the real opportunity lives for service businesses.
Latest from X
Meaningful action > resistance
- Client portal with built in proposal system and other deliverables.
- Finance dashboard
- Marketing intelligence system
Actually found myself combining the last two into one application.
What's working in AI right now
Every week I share what I learn from building AI automation for B2B service businesses. One insight, one practical tip and a short read.
- 1 key takeaway from working with B2B service businesses on AI and automation
- 1 actionable tip you can start implementing right away
- Short, practical, and easy to read.
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"Most information about AI is either too technical or too vague. This newsletter aims to help you navigate the fast-paced field of AI and only focus on its actual and useful application for businesses."
Thom Hordijk