Insights & Strategies

Insights

Practical insights on AI automation, operational efficiency, and scaling B2B service businesses.

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Diagram breaking a business process into single-owner tasks assigned to scripts, AI agents, and humans
Workflow Automation9 min read

How to Break Business Processes Into AI Agent Tasks

AI agents work when tasks are small and checkable. Learn the 5-step method to break down business processes for AI agents, with a worked example.

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Illustration depicting team skills eroding as AI tools take over more manual work
AI Literacy7 min read

AI Adoption Risk: How to Prevent Skill Erosion

AI tools can quietly erode your team's skills if adoption isn't managed well. Learn how to keep humans sharp while using AI effectively.

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Diagram of an AI marketing intelligence system generating content ideas and tracking performance
Case Studies8 min read

How to Build a Marketing Intelligence System with AI

Learn how to build an AI marketing intelligence system that discovers content ideas, writes drafts, generates images, and tracks performance automatically.

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Illustration of security and data-privacy concerns slowing enterprise AI adoption
AI Strategy7 min read

Why Security Is the Real AI Adoption Bottleneck

Most AI adoption stalls on security concerns, not cost or talent. Learn how to address data privacy, GDPR, and AI security for business the right way.

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Diagram of a multi-channel B2B outreach system connecting email, LinkedIn, and CRM follow-ups
Workflow Automation9 min read

How to Build a Multi-Channel Outreach System for B2B

Most B2B outreach breaks down because of missed follow-ups and outdated CRMs, not bad messaging. Here is how automation fixes the system behind it.

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Illustration summarizing lessons learned from building profitable AI systems for B2B businesses
Case Studies10 min read

I Built Profitable AI Systems: What Worked and What Failed

After building dozens of AI systems for B2B service businesses, here are the patterns that generate real ROI and the mistakes that waste your budget.

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Illustration of AI-era workflows adapting to exceptions instead of following fixed steps
Workflow Automation8 min read

Why Workflows Feel Different in the AI Era

AI workflows handle exceptions, adapt to context, and improve over time. Here's what that means for your operations.

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Diagram contrasting rigid rule-based automation with adaptive AI-agent workflows
Workflow Automation8 min read

Agentic vs Traditional Workflow Automation

Traditional workflow automation is rigid. Pure AI agents are unreliable. Agentic workflows combine deterministic execution with AI reasoning for results that hold up.

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Illustration showing modern, low-cost AI tools now accessible to small businesses
AI Strategy8 min read

Is AI Finally Built for Small Businesses?

AI used to demand enterprise budgets and IT teams. That's changed. Here's what's different now and how to tell if it's right for your business.

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Top posts from X

Thom Hordijk
Thom Hordijk
@ThomHordijk
I'm a tech optimist, yet the impact of AI on job cuts is closer than many anticipated (including me). Many big corporate start to anticipate on the inevitable redundancy of having both AI systems and their existing workforce.

Meaningful action > resistance
March 6, 2026View on X →
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Weekly Newsletter

What's working in AI right now

Every week I share what I learn from building AI automation for B2B service businesses. One insight, one practical tip and a short read.

  • 1 key takeaway from working with B2B service businesses on AI and automation
  • 1 actionable tip you can start implementing right away
  • Short, practical, and easy to read.

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Thom Hordijk

"Most information about AI is either too technical or too vague. This newsletter aims to help you navigate the fast-paced field of AI and only focus on its actual and useful application for businesses."

Thom Hordijk